Wu Peiguo: Preparations for BICES 2025 Progress Smoothly

On June 12, 2025, the  Press Conference and Exhibitor Preparation Meeting for China (Beijing) International Construction Machinery, Building Materials Machines, and Mining Machines Exhibition (hereinafter referred to as BICES 2025) was grandly held in Beijing. At the meeting, Wu Peiguo, Secretary-General of the China Construction Machinery Industry Association (CCMA) & President of Beijing Asiamachine International Convention & Exhibition Ltd. delivered a speech titled “Organization and Preparation of BICES 2025” introducing the progress of the exhibition preparations. The following is the full transcript of his speech:

Distinguished exhibitors, users, media representatives, event organizers, and friends from exhibition service organizations:

Good morning, everyone!

With the strong support from all sectors of the industry, the 17th China (Beijing) International Construction Machinery, Building Materials Machines, and Mining Machines Exhibition (hereinafter referred to as BICES 2025)—the longest-standing and highly influential high-quality industry event in China and globally—is progressing smoothly in its preparations. It will be presented as scheduled from September 23 to 26, 2025, at t the China International Exhibition Center (Shunyi Venue) in Beijing to a broad audience of domestic and international users, visitors, various sectors of society, and the people of the capital.

Now, I will report to everyone present here—and through you, to the broad community of exhibitors, industry enterprises, users, and friends worldwide—on the preparation progress of BICES 2025 from five key aspects.

1. Exhibitors, themed exhibition zones, and featured areas are basically ready, with new quality productivity in the industry to be fully showcased.

Exhibitor registration has exceeded expectations. To date, the registered exhibition area has reached the planned hall capacity, with the total exhibition space exceeding 150,000 square meters. The number of registered exhibitors has increased by more than 10% year-on-year, especially with a rapid growth in exhibitors from the high-end, intelligent, and green industrial supply chains. Meanwhile, a number of companies have recently contacted us regarding participation, and some exhibitors are still completing internal approval procedures. In response, we will further explore the potential of the exhibition space to accommodate as many additional exhibitors as possible who wish to participate in BICES 2025.

The exhibition layout is basically finalized. BICES 2025 is organized around the theme of “High-end, Green, Smart and Future,” featuring four main themed halls: Green Development, Major National Equipment, High-end Supporting and Fundamental Projects, and Intelligent & Industrial Internet. The event will focus on showcasing companies’ high-end, intelligent, green, large-scale equipment, technologies, and services in an outdoor comprehensive display area. Additionally, thirteen specialized themed zones are being prepared smoothly and will be presented on schedule.

Regarding the overall organization of exhibitors for this edition, BICES 2025 presents several distinct characteristics:

(1)    Corporate headquarters participate as a whole. Leading companies in the industry, as well

as many key enterprises along the supply and industrial chains, will showcase under their headquarters’ brand and overall corporate image.

(2) An unprecedented richness of exhibition content. Many exhibitors plan to use the BICES 2025 platform to collectively showcase various innovative achievements since the 14th Five-Year Plan period, especially those from the past two years. This includes high-end, intelligent, green, unmanned, and highly reliable technologies, products, and solutions that meet the demands of major engineering projects.

(3) The exhibitor lineup will bring greater anticipation. Many new exhibitors, as well as those who have not participated in BICES for the past one or two editions, have registered to participate with large exhibition areas, which is worthy of attention.

(4) The newly introduced featured zones, including the Attachments Zone and the Remanufacturing Zone, will offer visitors a brand-new and immersive experience. A large number of major industry players have already signed up for large-scale participation, including: Liugong, Sany, Shantui, XCMG, Zoomlion, SDLG, TZCO, Caterpilla, Anhui Heli, Hangcha, CRCHI, Jonyang, Roadway, Yantai Eddie, Qingdao Ketai（青岛科泰, Henan Jiachen, Hebei Xuangong, Tangshan Shenghang, Sichuan Lanhai, Shandong Mingde, Shandong Dimeng, Hefei Polante, CREG, Weichai, Qingdao LKC, Sterrett (Suzhou), Beijing Jietai Hongli,

Zhangjiakou Huatai, Hebei Xindong, Hengli Hydraulic, Cummins, Kawasaki, Zhejiang Kaishan,

Tianjin Shuangxiang, Saintbond Group, Shandong Jiafeng, Anhui Mate, Jining Ruishi, Jining Forestcat, Hubei Ruiyate, Sunshine Wear‑Resistant Parts, Sicoma, Taikai Ying Tech, Haian Rubber and so on.

Next, we will organize the booth layout in an orderly manner based on the order of exhibitor registrations and their participation history in previous exhibitions. Once all exhibitors have confirmed their booths, the floor plan will be released as soon as possible.

1. The organization of professional visitors has been fully launched, and the internationalization level of BICES 2025 will be further enhanced.

Organizing qualified and professional visitors from both domestic and international markets has always been a top priority for the organizers and the hosting team.

Regarding the organization of international professional visitors, aiming to attract 10,000 overseas professionals, we have specially optimized the visitor recruitment plan. We have further implemented a brand-new global program targeting high-quality users and professional visitors, covering key international markets as well as 66 countries and regions with visa-free entry. The ongoing efforts include:

(1) Extensive Promotion Activities:

First, we have partnered with more than 20 overseas industry media outlets to promote BICES 2025 and broaden its influence. Second, during participation in international construction machinery exhibitions, we have conducted targeted promotions. From 2024 to date, we have organized press conferences and business exchange events at major international construction machinery trade fairs in Germany, France, Brazil, Russia, Turkey, Vietnam, Thailand, Indonesia, Saudi Arabia, and bauma CHINA exhibition. On-site, we actively promoted BICES 2025 to a wide range of international buyers, users, agents, and professional visitors, conveying the preparation progress and inviting them to attend BICES 2025 in Beijing.

(2) Extensive Networking:

We actively leverage the advantages and resources of the organizing associations and have established extensive contacts with friendly associations in countries including Japan, South Korea, India, Vietnam, Turkey, Spain, Italy, Russia, and the United Kingdom.

(3) Targeted Invitations:
We carry out targeted invitations through user organizations and relevant institutions in key market regions along the Belt and Road countries and regions, as well as in Africa, South America, and traditional markets in Europe and the Americas.

Next, we will continue to strengthen international promotion efforts by leveraging international construction machinery exhibitions and forums held in key neighboring regions. We will connect with relevant international user organizations and partner media in these areas to organize buyers, users, and visitors to come to Beijing for visits and exchanges, thereby continuously enhancing BICES’s international influence.

At the same time, we will organize BICES 2025 exchange meetings attended by embassies accredited in Beijing, commercial offices, and international organizations based in Beijing. This will help us better understand the needs of relevant countries and organizations in advance, providing support for exhibitors to carry out effective technical exchanges and business cooperation during BICES 2025.

Regarding domestic users and professional visitor invitations, we have developed a series of work plans which are currently being implemented step-by-step. This year, we have not only expanded the scope and increased the intensity of invitations but also enhanced on-site participation. We believe these efforts will comprehensively improve the exhibition’s participation effectiveness.

After today’s event concludes, we will soon begin a series of visits and activities to engage users and professional visitors:

(1) Conduct visits and invitations to key users and specialized organizations in Beijing.

Beijing is home to core central enterprises in engineering construction and many industry organizations of construction contractors. This year, we will proactively launch visit activities in advance and carry out one-on-one focused exchanges and invitations. 

(2) Special efforts will be made to organize key user units from regions outside Beijing. Building on previous user forums held in Shandong, Shanxi, Henan, Hebei, Shaanxi, Sichuan, and the three northeastern provinces, the scope of organization will be expanded. According to the work plan, the coverage will increase to more than 10 provinces and municipalities covering key sales areas. Additionally, efforts will be strengthened to widely invite user units with comprehensive qualifications, general contracting qualifications, specialized contracting qualifications, and professional operation qualifications to attend the exhibition in person. This year, invitations to key mining users will also be increased.

(3) This year, we will explore inviting potential users from other industries to visit the exhibition, helping supporting parts suppliers among the exhibitors expand their user interactions.

(4) For the broad public who care about the development of the construction machinery industry, we will also carefully organize invitations and receptions to enhance social awareness of the industry’s development and to inspire greater interest and enthusiasm for construction machinery.

(5) Special promotion and organization will be carried out for the cumulative pool of effective professional visitors from previous BICES editions. We will invite them individually through SMS, email, phone calls, and other means.

At the same time, we warmly welcome media and various organizations to organize professional visitor delegations, and we will provide comprehensive reception and support services for all.

1. Over 100 high-quality concurrent events are being organized and advanced in an orderly manner, which will effectively enhance the value of participation in the exhibition.

According to current statistics, BICES 2025 will feature more than 100 high-quality concurrent conferences and activities:

(1) The first batch of meetings and events organized by CCMA, its 35 branches, and in cooperation with relevant institutions include: the Construction Machinery International Market Cooperation and Development Conference (targeting Europe, the Middle East, and North Africa); the BICES 2025 User Festival series; the 2025 Excavation Machinery Industry Conference; the Construction Machinery Green Industry Development Forum; the Construction Machinery Leasing Industry Conference; the Construction Machinery Aftermarket, Remanufacturing, and Recycling Industry Conference; the Inaugural Meeting of the Intelligent Construction Equipment and Applications Committee and Expert Seminar on Intelligent Construction Equipment Development; the 3rd International Capacity Cooperation Overseas Contracting Projects and Construction Machinery Cooperation Forum focusing on green and intelligent development of domestic and international mines; the 4th China-Africa Construction Machinery Cooperation and Development Forum; the 2025 Construction Machinery Associations and Chambers of Commerce Work Seminar; the Sino-Foreign Certification and Testing Seminar; the Annual Meetings of the Dual-Chain Working Committee and the Quality Working Committee; the Expert Salon on Road Construction Machinery; the Vice Chairpersons’ Meeting of the Tunneling Machinery Subcommittee; the Council Meeting of the Concrete Machinery Subcommittee; and the release and promotion sessions for the “Technical Specification for Inspection and Evaluation of Used Off-Road Wide-Body Dump Trucks,” the kickoff meeting for the standard “Technical Requirements for Scrapping Major Components of Elevating Platforms,” the review meeting for the “Concrete Products Curing Facilities” standard, the kickoff meeting for new standard projects under the Construction Materials Machinery Subcommittee, among others.

This matrix of events, reflecting the latest development directions across various industry segments, will assist exhibitors and users in understanding policies and regulations, industry trends, and the latest construction methods, as well as facilitate international cooperation, industry integration, user collaboration, trade matchmaking, and technical exchanges.

(2) Currently, various events organized by media and other institutions include: the Construction Machinery Intelligence Conference, the Collaborative Development Forum of Main and Supporting Industries in the Construction Machinery Sector, the CMIIC 2025 Construction Machinery Industry Conference, the 2025 Construction Machinery User Management Conference, the Practical Exchange on Solving Global Communication Challenges amid the “Going Global” Trend, and the launch ceremony of the new book China Construction Machinery Industry Yearbook 2025, among a series of themed activities.

(3) According to our understanding, exhibitors will also organize numerous brand showcases, marketing events, and new product launches during the exhibition. We will communicate and coordinate these activities in advance and compile a comprehensive schedule to facilitate advance planning for users and visitors. We will provide appropriate support services to exhibitors based on their needs for organizing such events.

(4) According to the participating companies of BICES 2025, a large number of the latest innovative technologies and achievements will be showcased. The BICES Organizing Committee has decided to carry out special promotions for new technologies, new products, and innovative progress exhibited at the event.

(5) BICES 2025 will open on September 23 and close on the 26th. We have carefully prepared a grand and solemn opening ceremony for the opening day. On the closing day (the 26th), themed experience activities for the general public will continue. During the exhibition, special events such as the “Strong Nation, I am Part of It” check-in and sharing activity, as well as interactive construction machinery simulation experiences, will be held. Due to space and time limitations, more activities will not be detailed here. Please refer to the official website or WeChat public account for updates on our events. 

Going forward, we will ensure timely planning and real-time follow-up of all activities, and release conference notices and registration methods accordingly. We also welcome all parties to organize more effective concurrent events at BICES 2025. 

1. More refined and diversified domestic and international publicity to help widely promote the exhibition content.

In the early stages, we have organized and mobilized numerous domestic and international media to carry out refined and diversified publicity and coverage of BICES 2025, significantly enhancing the intensity and reach of our promotional efforts.

Domestic publicity:

(1) Fully leverage the advantages of the three organizing units’ channels, especially timely releasing various BICES 2025 information on the association’s official website, newsletter, WeChat official account, and video account, while addressing BICES’s previous shortcomings in short-video promotion.

(2) Strengthen BICES 2025 publicity through various meetings and events organized by the association and its branches, directly reaching company leaders and decision-makers with BICES 2025 information.

(3) Conduct extensive cooperation with authoritative and professional media, carrying out timely events and promotions at key moments and major activities (such as the BICES 2025 Business Cooperation Negotiation Meeting and the Media and User Representatives Forum), and expanding self-media publicity channels.

International publicity:

(1) We have established cooperation with more than 20 international industry media and organizations focusing on key and potential markets for Chinese construction machinery trade, comprehensively laying out the international publicity network. We have increased BICES’s international advertising investment, diversified advertising methods, and designed multilingual promotional materials. These are published across their websites, email newsletters, social media, and print magazines, creating a cross-platform, multi-dimensional promotional effect. This ensures broad information coverage and precise targeting of key markets to effectively reach global potential audiences and partners. It is estimated that before the exhibition, BICES 2025 special messages and dynamic news will be accurately delivered to over 500,000 professional contacts in more than 30 countries worldwide.

(2) The English website and international visitor registration system have been comprehensively redesigned and upgraded and are now live. From structural design to content enhancement, they better meet modern publicity needs and reader browsing habits, greatly improving the convenience and operability of international visitors pre-registering for BICES.

Next key tasks for exhibition publicity:

• Launch a series of exhibitor showcases and pre-exhibition previews. Through various promotional channels, we will provide free graphic and video content promotion for exhibitors to warm up the exhibition in advance and help visitors plan their visits ahead. Exhibitors are kindly requested to provide promotional materials in a timely manner.
• Strengthen in-depth publicity targeting key industrial clusters and major construction user units.
• Focus on planning comprehensive on-site news coverage of the exhibition. More than 200 media outlets will be invited to report on the event. We will continue to publish on-site daily newsletters and quick photo reports to thoroughly cover the grandeur of BICES 2025 and the achievements of all exhibitors, promptly conveying the latest industry developments to all parties. Additionally, promoting small and medium exhibitors will be a key focus of our upcoming publicity efforts.

We believe that through these effective measures, the exhibition’s progress, exhibitors’ participation, visitors’ attendance, event exchanges, and business cooperation for mutual benefit will be widely and effectively communicated. We also sincerely hope for greater support and cooperation from our media friends.

1. Continuously improve operational service quality to ensure a comfortable and satisfactory experience for all participants.

BICES 2025 has selected service providers through an open tender process. Under the unified arrangement of the organizers, these providers will offer exhibitors, users, and visitors convenient, safe, efficient, and comfortable experiences in areas such as venue management, transportation, security, catering, accommodation, and tourism. Building on the existing exhibitor satisfaction service items, this edition of the exhibition will collaborate with service providers to enhance operational services in nine aspects, striving for continuous improvement with every event. The details are as follows:

(1) Optimize the distribution of exhibition entry points to facilitate fast and convenient access for exhibitors and visitors.

(1)    Appropriately extend the exhibition hours, adjusting from the previous 8:30–17:00 to 9:00–18:00.

(3) Enrich dining options and improve meal quality and convenience while ensuring cost-effectiveness.

(4) Based on the estimated exhibition scale, increase the number of hotel service providers and add more contracted hotels at different price ranges to meet diverse accommodation needs.

(5) Optimize group visitor reception by providing more services and scientifically designing guided tour routes to enhance on-site visiting experiences.

(6) Renovate and upgrade related facilities within the exhibition halls, such as restrooms, lounges, and dining areas, to provide a better exhibition experience.

(7) After testing, the load-bearing capacity of the hanging points inside the venue has been increased, allowing exhibitors to design larger booth structures. Specific parameters will be published in the exhibitor manual.

(8) Continue to improve the “one-stop” service, enabling exhibitors to handle booth construction, exhibit transportation, and other matters in one place during check-in.

(9) Collaborate with service providers to further leverage Beijing’s tourism advantages, especially by launching a comprehensive guide addressing common issues for international visitors, including visa policies, domestic payment methods, accommodation, and travel, providing more opportunities for international attendees to deeply experience Beijing beyond the exhibition.

Next, we will coordinate closely with the venue and various service providers to develop more detailed service plans and conduct real-time follow-ups to ensure all services are effectively implemented without compromise. Meanwhile, we will promptly send the exhibitor manual to all exhibitors. We also warmly welcome exhibitors to actively provide us with feedback and suggestions so that we can deliver more targeted and improved services.

At BICES 2025, you will not only have the opportunity to experience firsthand the latest technologies in global construction machinery and gain insight into industry trends, but also to connect with a wider range of partners, including supply chain collaborators. Moreover, Beijing—the host city of BICES 2025—is at its most beautiful in the golden autumn of September, offering enchanting historic sites such as the Forbidden City, Summer Palace, Great Wall, Nanluoguxiang, and Shichahai, making it a top travel destination for guests from home and abroad. Here, I sincerely extend an invitation to construction machinery exhibitors, users, and industry friends worldwide to participate in and visit BICES 2025, and to experience the charm of Beijing—a city rich in profound history and vibrant modern energy.

Finally, I would like to express my heartfelt thanks to everyone for taking the time to attend today’s event. We deeply appreciate the continuous support, care, and affection from exhibitors, users, visitors, media, friendly associations, and friends from all walks of life at home and abroad. With the joint efforts and support of all parties involved, we are confident that BICES 2025 will be grandly held and achieve complete success.

Looking forward to meeting you in Beijing this golden autumn for BICES 2025!

Thank you all!