On February 28, 2025, the BICES 2025 Media and User Symposium was successfully held in Beijing by the exhibition organizers . The event brought together industry elites, user representatives, and leading media outlets to discuss the future development of the industry, explore innovative directions for the exhibition, and identify new opportunities for industrial upgrading.
More than 60 participants attended the event, including Su Zimeng, President of the China Construction Machinery Association (CCMA), Wu Peiguo, Secretary General of CCMA and Chairman of Beijing Asiamachine International Convention & Exhibition Ltd. (referred to as the Exhibition Company), Li Ying, Deputy General Manager of China Construction Machinery Co., Ltd. (CNCMC), Gao Jun, Assistant to the President of China Council for the Promotion of International Trade - Machinery Sub-Council, leaders of the undertaker, representatives of users and mainstream media, such as : National Sichuan-Tibet Railway Technology Innovation Center, China Railway Group Limited, Equipment Centralized Purchasing Center of China Railway Construction Corporation Limited, China State Construction Engineering Corporation, China Road & Bridge Corporation, Beijing Construction Engineering Group Co., Ltd., China Construction Civil Engineering Co., Ltd., China Railway Electrification Group Co., Ltd., Equipment Leasing Branch of China Petroleum Pipeline Engineering Co., Ltd., Sinopec Heavy Lifting & Transportation Co., Ltd., Beijing Urban Construction Huasheng Transportation Construction Co., Ltd., BGRIMM Technology Group, China National Association of Chemical Construction Industry Enterprises, Lifting Professional Committee of China Metallurgical Construction Association, Road Machinery Online, The Magazine Agency of Construction Machinery & Equipment, Cehome, Huicong net construction machinery, Jker Construction Machinery Media, Construction Machinery Today, d1cm.com, Construction Machinery Famous Brand Website, Construction Machinery Publishing House, Construction Mechanization magazine, China Machine Construction Machinery, CCM, Municipal Engineering Technology, Water Resources Development magazine, Construction Technology, Commercial Vehicle Magazine, Int'l Project Contracting & Labour Service, Logistics & Material Handling Magazine etc. Gou Jun presided over the symposium.
Mr. Su Zimeng delivered a keynote speech titled "Review of China Construction Machinery Industry Development
in 2024 and Outlook for 2025."
He first emphasized that in 2024, the construction machinery industry strived to seize development opportunities, actively responded to changes in domestic and international market environments, overcame difficulties, and made proactive efforts. The industry's overall performance remained stable with steady progress, and high-quality development was solidly advanced.
He analyzed and reviewed the performance of China construction machinery industry in 2024 from six key aspects, including the steady operation of major economic indicators among key enterprises closely associated with CCMA; continued growth in construction machinery exports on a high base; overall stabilization in sales of the twelve major categories of construction machinery products; increased confidence and improved expectations among industry enterprises; the integrated development of technological and industrial innovation, accelerating the industry's transition toward high-end, intelligent, and green development; as well as major challenges and issues facing the sector etc.
In his speech, Mr.Su stated that the industry has gotten off to a good start in the first two months of 2025, with many companies achieving a strong opening performance. Looking ahead to the full year, as macro-control measures intensify and policy effects compound, favorable factors supporting the stable operation and high-quality development of the industry will continue to accumulate and increase. The development environment for the construction machinery industry is expected to steadily improve. Based on a comprehensive assessment, he predicts that the construction machinery industry in 2025 will continue to exhibit a stable and progressive development trend, with key economic indicators showing steady growth and foreign trade remaining generally stable.
Meanwhile, Mr. Su expressed gratitude to the extensive user community and media for their support and concern towards the development of the industry, the growth of the association, and BICES exhibition. He warmly welcomed exhibitors, users, visitors, and media friends from across the country and around the world to actively participate in BICES 2025 , and share in the latest achievements of the industry's high-quality development!
Mr. Wu Peiguo, representing the exhibition organizer, provided an update on the progress of the preparations for BICES 2025
- Exhibitor Numbers and Exhibition Space Continue to Rise: The number of exhibitors and the exhibition area have significantly exceeded the figures from the same period in the previous edition. Among the registered exhibitors, there is a notable presence of complete industrial chain enterprises, a concentration of headquarters and brands, expanded booth sizes, and the return of many previous exhibitors.
- Increase in New Technologies, Products, Services, Methods, and Solutions: Aligned with the exhibition theme of "High-End, Green, and Smart Future," there will be a substantial increase in new technologies, products, services, construction methods, and solutions.
- Progress in Concurrent Events and Activities: The organization of concurrent conferences and events is proceeding as planned, with over a hundred high-quality events expected to take place.
- Comprehensive Invitation of Domestic and International Visitors: Efforts to invite visitors from both domestic and international markets are in full swing, and the international participation level of BICES 2025 is expected to further increase.
He elaborated on the five unique advantages of BICES, namely its industry advantage, geographical advantage, venue advantage, brand advantage, and organizer advantage, in light of recent industry developments and changes in the domestic and international environment.
He stated that the BICES 2025 organizing team will fully leverage these inherent advantages,and with the strong support of exhibitors, users, and media friends, BICES 2025 aims to achieve dual improvements on the following 5 aspects:
► Scale and content of the exhibition;
► Quantity and quality of concurrent events;
► Depth and breadth of user and visitor organization;
► Methods and approaches of promotional efforts;
► Convenience and satisfaction of exhibitors and visitors
Mr. Lv Ying introduced the BICES 2025 user and visitor invitation and organization plan.
Mr. Lv Ying introduced the BICES 2025 overseas promotion strategy and the organization plan for international buyers, users, and visitors.Users are key participants in the exhibition and a driving force behind industry development. To better meet user needs and enhance the experience of professional visitors, BICES 2025 has specially optimized its visitor organization plan. The organizing committee has launched a global promotion campaign aiming to attract 10,000 overseas professional visitors, covering key markets worldwide. A diversified invitation strategy will be implemented, including optimizing the website, strengthening social media promotion, and creating multilingual promotional materials to meet the communication needs of different regions. Additionally, the organizing committee will work closely with international industry organizations, foereign representative in China, and business institutions to plan concurrent international conferences and events, further enriching the exhibition's content.
Ms. Li Ying delivered a speech.
Li Ying shared her expectations and vision for this year's exhibition. She pointed out that BICES, as a premier industry event with a history of over 30 years and 16 successful editions, has continued to innovate and grow through the close collaboration of its organizers. CNCMC ,as one of the organizers of BICES will continue to leverage its professional expertise to provide integrated exhibition and trade services, working together with other organizers to create a high-quality exhibition experience for exhibitors and visitors alike.
Mr. Gao Jun chaired the symposium.
During the discussion session, representatives of user groups and major medias outlets highly praised the association’s outstanding work and the remarkable achievements of the BICES exhibition over the years.Meanwhile, they provided valuable suggestions from multiple perspectives for the future planning of the exhibition and the sustainable development of the industry.
User representatives unanimously agreed that the current construction sector is accelerating its transformation towards green and intelligent practices, and that there is a need to effectively utilize and manage the existing stock of construction machinery equipment. They emphasized the importance of leveraging the BICES exhibition, a premier industry event, as a platform for face-to-face communication with numerous construction machinery enterprises. The timing of BICES 2025 coincides with a critical period of transformation and upgrading in the construction industry. BICES 2025’s innovative measures and service upgrades in terms of display scale, specialized zones, concurrent event planning, international buyer invitations, professional audience organization, omnimedia promotion, resource integration and sharing, and venue services are expected to deliver a brand-new experience for users.
Media representatives noted that the BICES exhibition has become a barometer and trendsetter for industry development, providing a vital platform for showcasing innovative achievements and fostering industry exchanges. Major media outlets expressed their desire to further strengthen cooperation with BICES 2025 and show organizers, leveraging the advantages of omnimedia platforms to provide comprehensive and multi-angle coverage of the event. This will enhance the exhibition's influence and attract more industry professionals to participate. Media representatives also offered specific suggestions regarding overseas media collaboration, and pledged their full support and cooperation in the exhibition's related efforts.
Meanwhile, user and media representatives expressed their enthusiasm for continuously organizing visitors group to BICES 2025 and participating in various concurrent events. They firmly believe that the BICES 2025 will bring together more industry leaders, showcase more innovative achievements, and facilitate greater collaboration opportunities, collectively ushering in a new chapter for industry development.
It is believed that, through joint efforts from all parties, BICES 2025 will further enhance industry exchange, share resources, and drive collaborative innovation, injecting new momentum into the prosperity and high-quality development of the industry. Let us work together and look forward to the remarkable and successful showcase of this grand industry event!
Some representatives of users and media as follow:
Zhao Youming, Deputy Director of the National Sichuan-Tibet Railway Technology Innovation Center
Yao Daoxiong, Senior Manager of the Production Supervision Center of China Railway Group Limited
Sun Jianfeng, Assistant Director of Equipment Centralized Purchasing Center of China Railway Construction Corporation Limited
Yin Shiwen, Manager of the Project Performance Management Department of China State Construction Engineering Corporation Limited
Wang Yanmiao, Manager of Equipment Purchasing Department of Supply Chain Division of China Road & Bridge Corporation
Sun Ji, Equipment Supervisor of the Asset Management Department of Beijing Construction Engineering Group Co., Ltd.
Li Zengqiang, Deputy Chief Mechanic of China Construction Civil Engineering Co., Ltd.
Wang Hui, Equipment Manager of China Railway Electrification Group Co., Ltd.
Cao Xu, Supervisor of Equipment Leasing Branch of China Petroleum Pipeline Engineering Co., Ltd.
Wang Huan, Business Supervisor of SINOPEC Heavy Lifting & Transportation Co., Ltd.
Ma Hongfeng, Equipment Minister of the Branch of Beijing Urban Construction Huasheng Transportation Construction Co., Ltd.
Liu Junhui, China National Association of Chemical Construction Industry Enterprises
Sun Haitao, Secretary-General of the Lifting Professional Committee of China Metallurgical Construction Association
Yang Zhifang, Minister of the Construction Machinery Division of Beijing Prominion Publishing Co., Ltd.
Fang Yuxia, General Manager of Road Machinery Online
Duan Xinhua, General Manager of Huicong net construction machinery
Lin Yanhui, Founding Partner and Senior Vice President of Cehome
Sun Yuwei, Chief Editor of d1cm.com
Sun Kuan, Chief Editor of The Magazine Agency of Construction Machinery & Equipment
Chen Meiping, Head of all media of China Machine Construction Machinery
Wang Qian, Operations Director of Beijing Prominion Publishing Co., Ltd.
Wang Zhihao, Project Manager of Int'l Project Contracting & Labour Service
Wang Da, Deputy Director of China Construction News
Guo Yu, Reporter of China Industry News
Zheng Xian, Project Leader of China Water Resources News
Wang Qian, Assistant to the Chief Editor of China Construction News